LPRC Board Member selected Visiting Professor at prestigious university in the UK

Federico edited
Dr. Federico Subervi, member and secretary of our LPRC Board of Directors, was selected to be Visiting Leverhulme Professor at the School of Media & Communication at the University of Leeds, UK.

The purpose of the invitation is to conduct academic work and enhance the knowledge and skills of the academic staff or student body.

This is an important distinction. The selection criteria includes academic standing and achievements, as well as the potential contribution by the visiting professor to the receiving institution.

Subervi has been a professor of communication at Kent State University and Texas State University. He earned his doctorate in Mass Communication at the University of Wisconsin-Madison. Since the early 1980s, he has been conducting research, publishing and teaching on a broad range of issues related to the mass media and ethnic minorities, especially Latinos in the United States. At the LPRC, he has been a driving force behind our efforts to conduct audience research for Latino public radio.

While at the University of Leeds, Subervi’s research will focus on political communication in Puerto Rico, his home country, and also on topics related to media and governance in Latin America.

All of us at the LPRC are happy with his achievement and look forward to learning about his research. ¡Felicitaciones, Federico!

Upon his return at the end of the year, he will continue his full participation and assistance with LPRC projects and goals.

From morning commute to after school and off the air, WIPR serves young audiences

Mayra Acevedo, Executive Team Member & Senior Journalist at WIPR, writes about their new programming for children on diverse platforms.

Much like other children, youngsters in Puerto Rico are on their way to school early in the morning and out by 2 o’clock. However, very few local radio or TV content tailored to their interests or needs was available. WIPR realized there was a huge opportunity to engage this underserved audience through our diverse platforms.

Our approach was to:

  • Improve programming by strategically rearranging existing content
  • Introduce short-form content designed for young audiences
  • Transform one of our most popular kids’ program, Cuenta Cuentos, into a monthly community engagement program at the neighborhood park
  • And use our content as an integral part of an afterschool tutoring project at 35 underperforming island-wide middle schools. The project is known as Taller Cien.
te cuento lo que lei

Te cuento lo que leí

WIPR’s Diverse Platforms

WIPR’s TV programming block for younger audiences runs from 6:00 AM thru 9:AM, while the afterschool slot runs from 3-6 pm weekdays and weekend mornings. Local productions such as La nave de Remi, Te cuento lo que leí, as well as other programs with high-quality production values like Piccolo Mondo and others are included.

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Actor Braulio Castillo, Jr. and Remi

During weekday morning hours, WIPR 940 AM broadcasts the first and only locally-produced two-hour radio segment in Puerto Rico dedicated to children: Cuentos Camino a la Escuela. The 2 half-hour stories are designed specifically for elementary and middle school kids and are narrated by professional actors from WIPR’s Radio Drama Workshop.

Listen to one of our Cuentos de Camino a la Escuela.

https://soundcloud.com/wipr-am/sets/cuentos-de-camino-a-la-escuela

 

The stories are followed by Despertar Musical, a musical education program developed as a joint venture with the Puerto Rico Music Conservatory that airs every weekday.

Content produced originally for our traditional platforms (radio and television) is now available around the clock on our digital platforms. It can be accessed anywhere.  Animaleando is one of WIPR’s new short-form content, produced with the goal of increasing young audiences’ awareness of the need to protect animals and their environment.

Addressing kids who need extra attention to meet school challenges is one of our youth engagement strategy. Through the sponsorship of the project Taller Cien, WIPR’s content is used to train Spanish Teachers in the use of art to improve academic outcome in underachieving middle schoolers (6th to 8th graders). Nearly 1,500 students in 50 schools had a 15% increase in academic performance after workshops (especially in Spanish language proficiency) and increased school attendance. Teachers and students expressed higher satisfaction and future outcome expectations. Taller Cien is a project developed in partnership with Puerto Rico’s Education Department.

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Cuenta Cuentos en el Parque Baldrich

Cuenta Cuentos en el Parque Baldrich (Storytelling at the Park) is our most recent community engagement program. Over 200 kids and their parents visit the community park in Baldrich, San Juan the first Sundays of every  month.  Artists and host Tere Marichal read stories with the help of community members, fostering the love of storytelling.

Cuenta Cuentos is an outreach initiative that was inspired by one of our newest children’s programs Te Cuento lo que Leí and is aimed at encouraging reading and storytelling. It’s been a favorite tool for elementary school teachers and it’s now a community monthly activity. Cuenta Cuentos led to a weekly two-hour story telling workshop at WIPR facilities. The workshop is free of charge for community members.

WIPR is Puerto Rico’s public broadcasting system and consists of two television stations and two radio stations (940 AM and 91.3 FM).

New Blogger

Anahí Lazarte Morales
I was raised in Puerto Rico, but my family is also from Argentina. I’ve lived in Chicago since 2004. As a child, I loved music, writing fiction, buttons on recording equipment, microphones and reading the newspaper out loud like a news anchor. I discovered my love of the radio when attending the University of Buenos Aires, Argentina. It made sense. What better way to bring together all the things that I enjoyed the most! I got my start in public radio at the University of Puerto Rico in different roles, from assistant producer to news director. I moved to Chicago to complete a master’s degree in Communication from the University of Illinois, at Chicago. I worked in advertising and now I’m the Director of Development and Marketing for a local Catholic school. I’m passionate about non-profit work, community radio, music and storytelling. If you absolutely must know more about me, go to this site or visit my personal blog.