Latino Plus Salon Program


Friday, February 20, 2015
Donald L. Tucker Center
Florida State University
505 W. Pensacola Street Tallahassee, FL
Multimedia Programming, Audience Engagement & Latino Public Radio

The LPRC partnered with Southern California Public Radio (SCPR) to produce a case study on the station’s experience engaging Latino audiences with Take Two, a two hour English-language show with multimedia news coverage and community events relevant to the Latino and multiethnic communities in Los Angeles. Take Two is the most listened-to local program in SCPR’s lineup and the second most listened-to public radio program in Los Angeles. The show was funded by the Corporation for Public Broadcasting.

Initial findings will be presented first to LPRC stations, industry experts and academics attending the Hispanic/Latino Media & Marketing International Conference, followed by a discussion focused on what the case study means for Latino Public Radio.

Part I (9:00 AM to 10:15 AM)

Case study overview, lessons learned, best practices, and a discussion about public media, Latino audiences and multimedia news.
Panelists: Silvia Rivera (LPRC & Vocalo FM General Manager) and Dr. Federico Subervi (LPRC & Kent State University)
Moderated by Ileana Rivera Santa (LPRC Interim Executive Director)

Part II (10:30 AM to 11:45 AM)

Looking at the case study, Latino Plus Salon participants will discuss how Latino public radio stations can find ways to serve their communities and grow audiences with multimedia programming and community events.
Moderated by Ileana Rivera Santa
Participants: Dr. Federico Subervi, Luis Rosario Albert (Universidad del Turabo, Puerto Rico) and Anahí Lazarte (LPRC)

  • What lessons can we learn from SCPR’s experience?
  • What can be done differently?
  • What challenges and opportunities can be anticipated?
  • What resources will be needed?
  • What can we learn from SCPR’s research on the needs, interests, language preferences and media consumption patterns of Latinos in Los Angeles
  • How can the LPRC best support Latino public radio stations efforts?