Make sure you have the ingredientes necesarios that will help you create your station guidelines of la Sabrosa SOPA (Sponsorship of Programs & Announcements). Remember that these are guidelines, which means they are not written in stone, but must be established and respected. Each station has their own, and each Chef can adapt them on a case by case basis. But each station’s SOPA Guidelines must follow these statutory rules.
1. YES, you can say this in your sponsorship announcement:
- name of the business
- phone number
- products or services including brand names, value-neutral descriptions of products and services, non-promotional slogan
- historical information.
2. NO, don’t say this or your sponsorship announcement becomes an advertisement and you’ve ruined the SOPA.
- personal promotional endorsements
- comparative or qualitative language
- price information
- calls to action
- inducements to buy
3. What is legal or illegal?
There are so many shades of gray in the answer that we won’t try to be specific here. You need to subscribe to the NFCB listserv because many of the conversations are about wording for underwriting messages. You can even post your specific announcements that you plan to run. The more you research the topic, the better. It will help you understand underwriting. Keep your Sabrosa SOPA simple by sticking to the basics.