Publications

LPRC Brown Papers

Screen Shot 2015-04-30 at 11.19.30 AM


Engaging Latino Audiences with Public Radio

How Southern California Public Radio Opened Their Doors to Latinos and Became the Most Listened-to Public Station in Los Angeles: A Case Study

Download PDF

 

 

 


 

Brown Paper '07 Cover
Statement of purpose and guiding principles: 

  • Public radio must accurately target Latino audiences.
  • Spanish and English programming diversity is necessary.
  • Distribution is key to expanding services for Latinos.
  • Increasing and developing capacity is crucial.
  • Community engagement gives relevance to public radio.

Download PDF
Descargar en español

 


Screen Shot 2016-06-02 at 7.24.02 PM

National Profile of Latino Public Radio Stations

Download the PDF

 

 

 


 

Razon de Ser Community Engagement in Latino Public Radio

Razón de Ser: Community Engagement by Latino Public Radio

For the majority of Latino public radio stations, community engagement is not a new concept; it was the impetus for their creation. This study uncovers what factors and organizational characteristics foster optimum community engagement and how four public radio stations have accomplished deepened community engagement in the Latino community.

Download PDF

 

 


 

Models of Success

 

Models of Success: Fundraising by Latino Public Radio

The LPRC conducted a survey and interviews with member stations regarding their fundraising. The results were used to create capacity building tools for Latino public media. Many of the stations have a healthy balance of different revenue sources. Traditional public media fundraising efforts are going strong and yielding results. However, fundraising is often not organized and intentional as it could be.

Download PDF

 


LPRC Stations Snapsho Cover
Latino Public Radio Stations: A Snapshot

This report gives hard data and subjective self-assessments of Latino public radio stations. It points out challenges and obstacles that in turn provide opportunities for collaboration. Some of the areas covered in the report are: audience, technology, funding, programming, language and demographics.

Download PDF


Our Communities

Click on each image to download PDF

Just like Latino public broadcasting, the Latino culture of a city is often ignored by traditional tourist magazines and guides. Find out more about Latino music, history, arts, culture, businesses, food and organizations in some of the communities served by LPRC stations.

 Cover Latino Houston Cover Latino San Francisco

Cover Latino San Marcos  Cover Latino Denver