Más Summit Agenda

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Intercontinental Hotel Miami, 100 Chopin Plaza, ,Miami, FL 33131, Brickell Room

Más Summit Host: Ileana Rivera Santa, LPRC Station Services Director

9:00 a.m. Welcome & Introductions

9:30 a.m. – 10:30 a.m. Intercambio Cultural: Content Opportunities

Intercambio Cultural is an LPRC Service to bring Latino-focused content to stations. Stations & independent producers will be presenting new content offering opportunities


  •  Francisco Cabrera,  WIPR
  • Enrique Rob Lunski, ABClatino Media Network
  • Mercy Padilla, Hispanic Communications Network
  • Bridgett Ennis, Yale Climate Connections

10:30 a.m. – 11:45 a.m. Training Session: STEM Community Engagement Initiative

LPRC will present a Latino-focused STEM community engagement initiative and present stations a package of content & online resources for stations to conduct community events & activities.


  • Magaly Rivera, LPRC Executive Director
  • Sasha Barab, ASU Center for Games & Impact
  • Anna Arici, STEM Mio Project Director

11:45 a.m. – 12:00 p.m.  Q & A 

12:00 p.m. – 1:30 p.m. LUNCH

1:30 p.m. – 2:15 p.m. Training Session:  Is your programming attractive to your Listeners?

LPRC  will engage stations on effective programming strategies and best ways to target content to stations’ listeners.                                                                                            

Presenter:  Silvia Rivera, LPRC Board Chair & Managing Director, Vocalo

2:15 p.m. – 3:00 p.m.  Assessment tools for getting to know your listeners

LPRC will present for stations its consumer-data project to help stations develop effective program & community engagement strategies & help attract underwriters.                                                                                                                                                           
Presenters:  LPRC Board Members:

  • Dr. Federico Subervi , Research Scholar, Visiting Professor University of Leeds, UK;
  • Dr. Luis Rosario Albert, Assistant Professor Department of Communications of the University of Turabo, Puerto Rico.

3:00 p.m. – 3:15 p.m. Coffee Break

3:15 p.m. – 4:00 p.m. Mentoring & Professional Development

Review any employee satisfaction survey and invariably you’ll find the word”mentoring” as one of the three most requested items.  This interactive session will provide insights on the Online News Association Journalism Mentorship Collaborative and the strategies used by its members to create mentoring inside their places of business.

Presenter: LPRC Board Co-Chair, Doug Mitchell, leads the Online News Association Journalism Mentorship Collaborative

4:00 p.m. – 4:30 p.m.  The Transition from a Radio Station to a News Station

Journalistic core values and  ethics in news reporting is key within any newsroom.  Learn more about how to train your newsroom personnel to ensure editorial integrity.

  • Teresa Frontado, Digital Director, WLRN Miami

4:30 p.m – 5:00p.m Presentation & Discussion:  Development & Fundraising

Presentation & discussion on LPRC development & fundraising support stations can leverage to diversify station funding.


  • Magaly Rivera, LPRC Executive Director
  •        Ileana Rivera Santa, LPRC Stations Services Director

5:00 p.m. – 5:30 p.m.  Presentation Increasing Engagement thru Social Media

LPRC will open an discussion on social media & present ways for stations to increase their visibility with existing & new listeners & donors                                                          

Presenter: Anahi Lazarte, LPRC Communications Consultant

6:30 p.m. – 8:30 p.m. Evening Networking for LPRC Member Stations Latino-style!

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