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From morning commute to after school and off the air, WIPR serves young audiences

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Mayra Acevedo, Executive Team Member & Senior Journalist at WIPR, writes about their new programming for children on diverse platforms.

Much like other children, youngsters in Puerto Rico are on their way to school early in the morning and out by 2 o’clock. However, very few local radio or TV content tailored to their interests or needs was available. WIPR realized there was a huge opportunity to engage this underserved audience through our diverse platforms.

Our approach was to:

  • Improve programming by strategically rearranging existing content
  • Introduce short-form content designed for young audiences
  • Transform one of our most popular kids’ program, Cuenta Cuentos, into a monthly community engagement program at the neighborhood park
  • And use our content as an integral part of an afterschool tutoring project at 35 underperforming island-wide middle schools. The project is known as Taller Cien.
te cuento lo que lei

Te cuento lo que leí

WIPR’s Diverse Platforms

WIPR’s TV programming block for younger audiences runs from 6:00 AM thru 9:AM, while the afterschool slot runs from 3-6 pm weekdays and weekend mornings. Local productions such as La nave de Remi, Te cuento lo que leí, as well as other programs with high-quality production values like Piccolo Mondo and others are included.


Actor Braulio Castillo, Jr. and Remi

During weekday morning hours, WIPR 940 AM broadcasts the first and only locally-produced two-hour radio segment in Puerto Rico dedicated to children: Cuentos Camino a la Escuela. The 2 half-hour stories are designed specifically for elementary and middle school kids and are narrated by professional actors from WIPR’s Radio Drama Workshop.

Listen to one of our Cuentos de Camino a la Escuela.


The stories are followed by Despertar Musical, a musical education program developed as a joint venture with the Puerto Rico Music Conservatory that airs every weekday.

Content produced originally for our traditional platforms (radio and television) is now available around the clock on our digital platforms. It can be accessed anywhere.  Animaleando is one of WIPR’s new short-form content, produced with the goal of increasing young audiences’ awareness of the need to protect animals and their environment.

Addressing kids who need extra attention to meet school challenges is one of our youth engagement strategy. Through the sponsorship of the project Taller Cien, WIPR’s content is used to train Spanish Teachers in the use of art to improve academic outcome in underachieving middle schoolers (6th to 8th graders). Nearly 1,500 students in 50 schools had a 15% increase in academic performance after workshops (especially in Spanish language proficiency) and increased school attendance. Teachers and students expressed higher satisfaction and future outcome expectations. Taller Cien is a project developed in partnership with Puerto Rico’s Education Department.


Cuenta Cuentos en el Parque Baldrich

Cuenta Cuentos en el Parque Baldrich (Storytelling at the Park) is our most recent community engagement program. Over 200 kids and their parents visit the community park in Baldrich, San Juan the first Sundays of every  month.  Artists and host Tere Marichal read stories with the help of community members, fostering the love of storytelling.

Cuenta Cuentos is an outreach initiative that was inspired by one of our newest children’s programs Te Cuento lo que Leí and is aimed at encouraging reading and storytelling. It’s been a favorite tool for elementary school teachers and it’s now a community monthly activity. Cuenta Cuentos led to a weekly two-hour story telling workshop at WIPR facilities. The workshop is free of charge for community members.

WIPR is Puerto Rico’s public broadcasting system and consists of two television stations and two radio stations (940 AM and 91.3 FM).

Live Remote Broadcasts Hit a Sweet Spot for WDNA and Its Audience

Live Remote Broadcasts Hit a Sweet Spot

Sarah Cruz* from LPRC member station WDNA in Miami writes about their recent live remote broadcasts. It’s a great story of finding that sweet spot — where public radio, music, history and community converge, enriching the local experience and helping the station grow. WDNA has a long history of hosting and broadcasting live shows. You can listen to one of their latest remotes here.

Live Remote Broadcasts: WDNA Miami + Ball & Chain Hit a Sweet Spot

12688263_10153816138656166_5575243751611722367_nThis January, WDNA kicked off a new live broadcast – Jazz at The Ball & Chain. Ball & Chain is an iconic Miami venue in Little Havana, dating back to the 30’s. It re-opened a little more than a year ago after being closed down for several years. Shuttered up all those years was a beautiful bar with a rich jazz history. Chet Baker, Billie Holiday, and Count Basie are just a few of the greats that performed there.

This isn’t WDNA’s first live, remote broadcast. Our Tuesday Jazz Party at Blue Martini Kendall (bar/restaurant) has been running successfully for a few years now, brining great live music to a suburb that was seriously lacking in quality entertainment.

“All of these factors culminate into a beautiful and really fun night that celebrates music, community, and local history. We’re also sharing and growing our respective audiences.”

The Ball & Chain broadcast, though, is unique. Ball & Chain is situated on the main street of Little Havana – Calle 8 – a neighborhood that holds a lot of history and memories for Cuban immigrants in Miami. It’s a place were many made temporary homes that became permanent. The neighborhood is also home to many Central American immigrants from Nicaragua, Mexico, El Salvador and Honduras. So there is a wonderful multi-cultural vibe.

On Thursdays, the day of the live broadcast, Ball & Chain has salsa lessons and music in the bar, while the jazz is outside in their pineapple band shell. They also serve Cuban-style food and drink.

It’s a wonderful partnership because we are neighbors, and we both care about jazz and preserving local history. Nick Tannura, a great local jazz guitarist, curates the music.  The owners – Bill Fuller, Zack Bush, and Ben Bush – are jazz lovers, so they’re committed to hosting and broadcasting quality music. All of these factors culminate into a beautiful and really fun night that celebrates music, community, and local history. We’re also sharing and growing our respective audiences.

Content, community service and station growth: Striking a balance

There’s a special balance involved in developing content as a public radio station. Obviously, our primary concern is fulfilling our mission to provide quality content that’s beneficial to our communities. In our case, that focus is jazz, blues, and world music. We also do a lot in the realm of music education. But, we also need to constantly be increasing our revenues, and ensuring that we develop innovative content that highlights the local, while also appealing to global streaming audiences.

This Ball & Chain partnership seems to really hit the sweet spot of these intersecting components. We at WDNA and the folks at Ball & Chain are very excited about the future of this project.

Ball & Chain was already programming jazz before WDNA got involved. But now, WDNA does a live, hour-long broadcast of the performance on the last Thursday of each month.

In addition to providing rich, local content, this live broadcast helps us fill these hour-long holes we have in our locally produced programming. Normally we end up paying for a syndicated show. With these live broadcasts, not only are we producing local content, but we garner revenue for the station.

Making it happen

Ball & Chain Feb - 5

This broadcast is set up as an underwriting program through Howard Duperly, WDNA’s director of underwriting and marketing. Live remote broadcasts do require a good amount of planning and investment from all parties involved. As a result, we require a minimum commitment of six months from the client.

WDNA’s promotion investment in the project includes pre-recorded spots, live mentions, space on our website, e-blasts, social media, and two live call ins after the broadcast. We employ three WDNA people for the broadcast – Michael Valentine serves as board operator at the station; Jason Matthews is our on-site broadcast engineer; and Cary Alexander, host of the Latin Jazz Quarter, hosts the live broadcast.

Ball & Chain provides the necessary soundboard, internet connection, and other required on-site technical components. They employ a sound engineer, photographer and videographer. They also have a great social media presence, so we combine efforts there to promote the night.

Thus far, we’ve had two broadcasts – the last Thursdays of January and February – and they’ve been a great success!  January was a bit more straight ahead, featuring Mark Small, an incredible saxophonist in Miami, by way of New York City. February featured Latin Jazz and Grammy award winning trumpeter, Brian Lynch, and his ensemble.

We’ve had a solid turnout of WDNA listeners. At February’s broadcast, I was standing at the bar waiting for a drink, and the man next to me asked if I worked for WDNA. I said, “Yes, are you a member?” He grinned at me and pulled up the antenna of the pocket radio in his breast pocket. “You know it!”

It’s been a great opportunity for us to meet more of our listeners, for Ball & Chain to build up new clients, and for us to jointly grow the jazz scene, both locally and globally. We cannot wait for March’s broadcast!

*Sarah Cruz is WDNA’s Membership & Development Director.

Ask an Abogada Your Burning Questions about Music Licensing

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This is a guest post by Ginny Berson, independent consultant and co-founder of the LPRC. Ginny was part of the Music Licensing webinar organized by the LPRC and the National Foundation of Community Broadcasters (NFCB). Melodie Virtue, a lawyer specializing on music licensing answered questions about music copyright and compliance. Download the presentation or watch the webinar here

You probably didn’t know that you would have to learn copyright law as part of your job as a station manager, program director of music director. Questions about music rights have multiplied and become much more complicated with the advent of streaming and the Digital Millennium Copyright Act (DMCA).

Take a look at these questions, which are among the trickiest and most frequently asked. Can you answer them? Are you sure your answers are correct?  If you have any doubts, we urge you to spend an hour with attorney Melodie Virtue for a webinar on Music Licensing and Copyright, Thursday, October 30, 2 PM Eastern/11 AM Pacific. The day before Halloween. Pretty scary—but not as scary as being out of compliance and having the Music Police on your case.

1. Is it legal for stations/DJs to download music from iTunes or YouTube and broadcast the songs?

2. Is it legal for stations to burn those downloads onto CDs and keep them in our library?

3. It is legal for stations to create CDs of that music and use the CDs as thank you gifts during fund drive?

4. Is it legal for stations/DJs to create compilation discs of recorded and/or downloaded music and use them as thank you gifts?

5. If your station receives a promotional CD from an artist or label, is it legal to make copies so the library always has back-ups?

6. Is it still a violation of the DMCA to stream an entire album by a single artist in one program?  Has anyone ever been prosecuted for doing that?

7. Do you know the difference between podcasting and archiving?

8. Is it legal to use a copyrighted piece of music as a theme song for a program?

9. If your station is not covered by the CPB agreement with SoundExchange, is there any way to get around having to report all the music you stream?

10. If your station is covered by the CPB agreement with SX and you want to add a stream, what do you have to do?

11. If your station is covered by the agreement, how many total streams are covered?

12. If your station produces live music events, and you are already paying BMI for broadcast and streaming rights, do you have to pay another licensing fee for the live events?

If these questions strike a chord, you can’t miss the webinar: Échale un Cinco al Piano: Music Licensing.

About the Presenters

Melodie VirtueMelodie Virtue represents broadcast and online commercial and noncommercial educational radio and television companies before the Federal Communications Commission in Washington, D.C., as well as other federal agencies. Her experience includes proceedings before the FCC dealing with licensing, spectrum auctions, program content, forfeitures and administrative hearings as well as drafting comments on proposed rules that impact her clients’ businesses.

GZBphotocroppedGinny Z. Berson
is an independent consultant working to further justice and community. She is one of the founders of the Latino Public Radio Consortium and served on its Board of Directors. She spent 14 years as the Vice President and Director of Federation Services for NFCB, producing 14 Community Radio Conferences, and answering thousands of questions about music licensing and copyright. She began her life in community radio at KPFA in Berkeley, where she served as Director of Women’s Programming and Program Director, and worked as Senior Producer of Live National Programming for Pacifica.

LPRC Stations

Listen, browse and connect

2013 Latino Public Radio Station Directory (6th edition)


KDNA 91.9 FM LPRC(2)  FacebookIcon
Radio Cadena
Educational, information and music
Granger,  WA 98932

KSVR 91.7 FM LPRC(2)  twitter icon  FacebookIcon
Skagit Valley Community Radio
Music and information
Mount Vernon, WA 98273

RADIO CAMPESINA NETWORK LPRC(2)  twitter icon  FacebookIcon
Regional Mexican music and information
KRCW 96.5 FM—Pasco, WA 99301


KPCN 95.9 FM-LP LPRC(2)  twitter icon  FacebookIcon
Radio Movimiento
News, information, music and local programming
Spanish, Mixteco and Purepecha
Woodburn, OR 97071

KZAS 95.1 FM-LP  twitter icon  FacebookIcon
Radio Tierra
Community news and music
Hood River, OR 97031


KBBF 89.1 FM  twitter icon  FacebookIcon
Educational, information and news
Santa Rosa, CA 95407

KERU 88.5 FM
Music and community affairs

Blythe, CA 92226

RADIO BILINGÜE NETWORK LPRC(2)  twitter icon  FacebookIcon
News, information and music
KHDC 90.9 FM — Salinas, CA 93901
KMPO 88.7 FM — Modesto, CA
KSJV 91.5 FM — Fresno, CA
KTQX 90.1 FM — Bakersfield, CA
KUBO 88.7 FM — El Centro, CA
KVUH 88.5 FM — Laytonville, CA

KMYX 92.5 FM/KBDS 103.9 FM — Bakersfield, CA 93313
KSEA 107.9 FM — Salinas, CA 93901  twitter icon
KUFW 90.5 FM — Visalia, CA 93227


KCEC 104.5 FM  —Yuma, AZ 85365
KNAI 88.3 FM — Phoenix, AZ 85019  twitter icon  FacebookIcon


KOCA 93.5 FM-LP   FacebookIcon
Radio La Montanesa
Satélite Bilingüe and local programming
Laramie, WY 82070


KRZA 88.7 FM LPRC(2)  twitter icon  FacebookIcon
NPR and music
Alamosa, CO 81101

KUVO 89.3 FM LPRC(2)  twitter icon  FacebookIcon
Denver CO 80205


KANW 89.1 FM LPRC(2)  twitter icon  FacebookIcon
NPR and New Mexico Music
Albuquerque, NM 87106


KMBH 88.9 FM LPRC(2)  twitter icon  FacebookIcon
Classical jazz, news and inspiration talk
Harlingen, TX 78550


WRTE 90.7 FM LPRC(2)  twitter icon  FacebookIcon
Music and News
Chicago, IL 60608


WSBL-LP 98.1 FM-LP  FacebookIcon
Radio Sabor Latino
Music and Information
South Bend, IN 46619


WLCH 91.3 FM  twitter icon  FacebookIcon
Radio Centro
Music and Education
Lancaster, PA 17602


WRNI  1290 AM LPRC(2)  twitter icon  FacebookIcon
Latino Public Radio
News, music and health education
Cranston, RI 02920


WCIW 107.9 FM-LP  twitter icon  FacebookIcon
Radio Conciencia
Music and informative talk
Spanish and indigenous
Immokalee, FL 34143

WDNA 88.9 FM LPRC(2)  twitter icon  FacebookIcon
Miami, FL 33145


News, talk and tropical music
WRTU 89.7 FM — San Juan, PR
WRUO 88.3 FM — Mayaguez, PR

News, talk and classical
WIPR 940 AM — San Juan, PR LPRC(2)  twitter icon  FacebookIcon
Allegro 91.3 FM — San Juan, PR LPRC(2)  FacebookIcon

WOQI 1020 AM LPRC(2)  twitter icon  FacebookIcon
Radio Casa Pueblo
Music and information
Adjuntas, PR

WVQR 90.1 FM LPRC(2)  twitter icon  FacebookIcon
News, music and educational
Radio Vieques
Vieques, PR


KBWE 91.9 FM LPRC(2)  FacebookIcon
La Voz de Magic Valley
Educational, information and music
Boise, ID

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