Magaly Rivera, LPRC Executive Directormag@latinopublicmedia.org
As Executive Director for the Latino Public Radio Consortium, Magaly directs the organization’s strategic growth, operations, fundraising & development, fiscal & programmatic areas to strengthen Latino public radio stations throughout the U.S. Magaly has been in broadcast & public media combined for more than 35+ years and possesses a wealth of expertise in strategic planning, business development, project management, compliance and fundraising and has raised over $50+ million from foundations, government & corporate sector. She is an ideation specialist who has developed unique Latino concepts & initiatives through strategic partnerships with public & private entities including broadcasters, universities, public media organizations, national NGOs, government, foundations, corporations & small businesses.
She has her own company Mag Advisors, a boutique consulting firm focused on strategy growth planning, and business development for corporations and small businesses interested in the US Hispanic market. Her clients have included Vme Media, AARP, United Way National Capital Region, British Broadcasting Corporation, HEAF, I Am Acceptance, Inc. and small businesses like Casa Latina, Derdau, Metiercrafts, Fundación Luis Muñoz Marín, among others. Prior to this, Magaly was Vice President of Development for HITN a national public service television network and in this varied role she has been the Project Leader & Manager, grant writer and creator of educational concepts for all of the organization’s projects and her leadership brought HITN over $35 million in funding within five years.
I am in awe of the commitment & arduous hours our LPRC Member Stations dedicate for the betterment of their local Latino communities. As a tireless advocate for enhancing Latino communities with vital resources through strategic partnerships, I draw from our member stations’ passionate commitment to ensure they become sustainable organizations to ensure the public media system includes Latino listeners, programming & talent.
Ileana Rivera Santa, Latino Station Servicesileana@latinopublicmedia.org
A thirty year veteran of public broadcasting, Ileana works daily with 43 Latino-controlled stations located in Washington, Oregon, California, Wyoming, Idaho, Colorado, New Mexico, Arizona, Texas, Illinois, Indiana, Pennsylvania, Rhode Island, Florida and Puerto Rico.
Ileana joined the LPRC as Director of the LPRC Latino Desk at NFCB, a service for Latino-controlled radio stations designed by LPRC in collaboration with the National Federation of Community Broadcasters. The LPRC Latino Desk at NFCB, among other things, provides Latino public radio stations with webinars, station visits, training assessments, open-topic conference calls, group buys and discounts, consultations and participation in the NFCB listserv.
Previously, Ileana was the Vice-President of Development and Educational Services of public television Sistema TV, Canal Universitario Ana G. Mendez, WMTJ and WQTO TV in San Juan, Puerto Rico. She was also Director of Planning and Development for the Puerto Rico Public Broadcasting Corporation, dual licensee of public radio Allegro 91.3. FM and WIPR 940 AM public television WIPR and WIPM.
Ileana shares her management, administrative and development skills with the Latino public radio stations in order to streamline delivery of public radio services, foster efficiencies and bring new voices into the fold.
Magda Vélez, Development
Magda provides continuous support to LPRC stations by building strategies in Development. Magda has over 20 years of experience in public broadcasting.
She worked for WRTU-FM in San Juan, Puerto Rico as an External Resources Coordinator where she built the station’s first Underwriting Program and developed a successful end-of-the-year campaign.
Magda worked in WIPR Public Radio and TV stations where she was Programming Sales Officer and Major Giving Coordinator.
By working in the communications environment, she became motivated to pursue graduate studies in public relations. Her thesis project was in major giving for public broadcasting.
Anahí coordinates the LPRC’s communications and social media efforts. She’s also available to provide direct services to LPRC stations in these areas. Anahí got her start in public radio in 2000 at the University of Puerto Rico in different roles, from assistant producer to news director. She moved to Chicago to complete a master’s degree in Communication from the University of Illinois, at Chicago, focusing on community radio and agency. After graduation, she worked in advertising and as the Director of Development and Marketing for a local Catholic school. She returned to Puerto Rico after living 10 years in Chicago.
Anahí grew up in Puerto Rico, but she also has family in Argentina where she discovered her love of the radio when attending the University of Buenos Aires. What better way to bring together all the things that she enjoys the most: music, arts, politics, community and social change. She is passionate about non-profit work, community radio, music and storytelling. She writes about stuff she loves in her personal blog.