What We Do

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LPRC’s top priority is to ensure that the Latino public radio stations are strong, efficient and relevant. LPRC provides resources for these stations as well as other Latinos working in public media.  LPRC and its partners, conduct webinars, conferences, workshops, sends varied communication updates through email, blogs, publications etc. and we develop unique initiatives that are relevant to Latino public media needs.  The following provides a descriptive overview of LPRC Services:

  • Strategic Growth:  LPRC works closely  to Super-Serve Member Stations through hands-on, expert support at the governance and management levels. LPRC selects one or two stations every year to work strategically to take the station to their next level of growth.
  • Governance & Compliance: Via the LPRC Help Desk stations stay abreast of their CSG & FCC requirements.  LPRC assists and advises Member Stations and provide insights and  knowledge to help LPRS remain compliant with the Corporation for Public Broadcasting  CSG program.
  • Content & Programming:  LPRC acts as a facilitator to bring forth content, productions & programming collaborations from independent content & production entities that can benefit stations individually and as a Consortium. Equally important, through our Program Exchange hub we support and encourage high-quality content to be offered and exchanged from member station to member station .
  • Development & Fundraising:  Enhance fundraising strategies with national underwriting opportunities, annual coordinated fundraising, training tools and workshops, grant writing support, etc.  LPRC is the national umbrella for corporate and institutional sponsorship underwriting seeking to access Latino communities through our member stations nationally & regionally.
  • Community Engagement:  Strengthen the impact of their community engagement work by bringing national community initiatives for our members to continue to be a community resource.
  • National Partnerships: LPRC develops national strategic partnership to help stations leverage  and enhance the LPRS opportunities within public media.
  • Communications: Through social media, brown papers, publications, newsletters, etc., LPRC’s role as a national umbrella is to build our member’s visibility, create awareness and engage Latino audiences on issues important to Latino populations nationwide.
  • Technology & Innovation: Ten years after our inception, the public media landscape has changed tremendously. From podcasts to live streaming, LPRC’s role is to support member stations to learn, adopt and stay at the forefront of technological innovations to ensure they maintain relevant and can adequately serve their local Latino communities through various platforms.
  • Professional Development: Public media cannot represent this country’s diversity unless it possesses the tools and talent to do so. In order to become a more inclusive public media system and support the growth of our Member Stations, we must increase opportunities for Latino public media professionals at every level of programming, production, and management. We want more and LPRC’s Más Public Media initiative works to bring forth professional development tools to create a greater volume of stories, voices and presence in the public media system of this country.

Now more than ever, our relevancy depends on our ability to strengthen the influence of Latinos working in public media for the benefit of the entire system.