Magaly Rivera, LPRC Executive Director
As Executive Director for the Latino Public Radio Consortium, Magaly directs the organization’s strategic growth, operations, fundraising & development, fiscal & programmatic areas to strengthen Latino public radio stations throughout the U.S. Magaly has been in broadcast & public media combined for more than 35+ years and possesses a wealth of expertise in strategic planning, business development, project management, compliance and fundraising and has raised over $50+ million from foundations, government & corporate sector. She is an ideation specialist who has developed unique Latino concepts & initiatives through strategic partnerships with public & private entities including broadcasters, universities, public media organizations, national NGOs, government, foundations, corporations & small businesses.
She has her own company Mag Advisors, a boutique consulting firm focused on strategy growth planning, and business development for corporations and small businesses interested in the US Hispanic market. Her clients have included Vme Media, AARP, United Way National Capital Region, British Broadcasting Corporation, HEAF, I Am Acceptance, Inc. and small businesses like Casa Latina, Derdau, Metiercrafts, Fundación Luis Muñoz Marín, among others. Prior to this, Magaly was Vice President of Development for HITN a national public service television network and in this varied role she has been the Project Leader & Manager, grant writer and creator of educational concepts for all of the organization’s projects and her leadership brought HITN over $35 million in funding within five years.
“I am in awe of the commitment & arduous hours our LPRC Member Stations dedicate for the betterment of their local Latino communities. As a tireless advocate for enhancing Latino communities with vital resources through strategic partnerships, I draw from our member stations’ passionate commitment to help them be sustainable organizations and to ensure the public media system includes Latino listeners, programming & talent.”
LPRC BOARD OF DIRECTORS
Silvia Rivera, Chair & Founding Member
Silvia Rivera is Managing Director of Vocalo, a next generation public media service that targets younger, culturally diverse audiences with an urban alternative format in Chicago. Silvia’s career trajectory was launched by a youth-media training program, called Radio Arte, an initiative that trained hundreds of young adults to create content for community impact. Silvia has since emerged to become a leading voice on issues of leadership and diversity in public media. Silvia has a B.A in Media Management from Columbia College Chicago.
Doug Mitchell, Vice Chair
Doug is a nationally recognized media trainer, project strategist and career coach. Dozens of his former students are now working in various forms of media around the world, many of whom you can hear each day on NPR and public radio stations around the United States. Doug is a former Knight International Press Fellow, US State Department Visiting Professor and William S. Fulbright Scholar, all to Chile. While at NPR, he founded and still leads a digital-first media training program called “next generation radio” Doug likes to create substantive, progressive media projects from scratch by seeing what works and what doesn’t and repeating that process as much as necessary.
María Barquín, Treasurer
María is the first woman Programming Director for the Spanish-language radio network, Radio Campesina Network. She is a native of Mexicali, Mexico and moved to Phoenix at the age of 14.
She earned a bachelor’s degree in broadcasting business management from the Walter Cronkite School of Telecommunications at Arizona State University.
A 14-year-veteran of Radio Campesina, Barquín helped create a cutting-edge third option radio format, combining educational and musical components to attract and maintain a large and loyal audience. Using Radio Campesina programming, she has helped execute numerous large-scale charity drives and educational events.
As the programing director for the network, Barquín strives to maintain Radio Campesina involved in civic and lobbying activities that benefit the community, as well as coordinate health fairs, activities with local schools and community groups.
Dr. Luis Rosario Albert, Board Member
Dr. Rosario holds a doctoral degree (Cum Laude) in Communications from the University of Navarra, in Spain. He completed his B.A. in Humanities at the University of Puerto Rico and an M.A. in Cinema Studies at New York University. In addition to contributing to the creation of the audiovisual archives at the Luis Muñoz Marin Foundation, the General Archive of Puerto Rico and the Puerto Rico Corporation for Public Broadcasting, his work as director in the documentary genre has been recognized locally and internationally. He has published papers in academic journals and has contributed chapters to books on such topics as public radio and television, telecommunications policies in Puerto Rico and transnational television. Recently, Rosario Albert authored the book Redes: Estado, empresa y telecomunicaciones en Puerto Rico (2016), about telecommunications history and policy in Puerto Rico and received a Top Paper Award at the 2017 Hispanic/Latino Media & Marketing International Conference for the research article “The state of pay television in Puerto Rico: regulation, globalization and concentration (1996-2015)”. He is currently assistant professor at the Department of Communications of the University of Turabo, Puerto Rico.
Alfredo Cruz, Board Member
Alfredo Cruz is Operations Manager at Coyote Radio & Advertising at California State University in San Bernardino, CA-based He is a public media veteran and former General Manager of NPR/PBS joint licensee KVCR FM/TV and the FNX Channel (First Nations Experience) in San Bernardino, Cruz was born and raised in San Antonio, Texas and is a long-time resident of the Inland Empire. Alfredo is the recipient of Kiplinger and Corporation for Public Broadcasting fellowships, and winner of two consecutive awards from the National Association of Hispanic Journalists. Cruz has served as general manager at Trinity University’s KRTU-FM in San Antonio and was President and CEO of KUVO-FM in Denver. He was a well-known, on-air personality at KKJZ Long Beach, and WBGO Newark. He also spent many years as a producer & report with KPBS San Diego, NPR in Washington and at United Nations Radio, New York. His productions have been broadcast nation-wide — even carried on United Airlines and Air Force One. In addition, Cruz has taught at the university and college level, and has contributed to the Smithsonian Institution. Cruz earned a bachelor’s degree in radio, television and film from the University of Texas at Austin, and a master’s degree in journalism from The Ohio State University. He is an alumnus of the inaugural class of the PBS Executive Leadership Network.
Teresa Furtado, Board Member