Magaly Rivera, LPRC Executive Director
As Executive Director for the Latino Public Radio Consortium, Magaly directs the organization’s strategic growth, operations, fundraising & development, fiscal & programmatic areas to strengthen Latino public radio stations throughout the U.S. Magaly has been in broadcast & public media combined for more than 35+ years and possesses a wealth of expertise in strategic planning, business development, project management, compliance and fundraising and has raised over $50+ million from foundations, government & corporate sector. She is an ideation specialist who has developed unique Latino concepts & initiatives through strategic partnerships with public & private entities including broadcasters, universities, public media organizations, national NGOs, government, foundations, corporations & small businesses.
She has her own company Mag Advisors, a boutique consulting firm focused on strategy growth planning, and business development for corporations and small businesses interested in the US Hispanic market. Her clients have included Vme Media, AARP, United Way National Capital Region, British Broadcasting Corporation, HEAF, I Am Acceptance, Inc. and small businesses like Casa Latina, Derdau, Metiercrafts, Fundación Luis Muñoz Marín, among others. Prior to this, Magaly was Vice President of Development for HITN a national public service television network and in this varied role she has been the Project Leader & Manager, grant writer and creator of educational concepts for all of the organization’s projects and her leadership brought HITN over $35 million in funding within five years.
“I am in awe of the commitment & arduous hours our LPRC Member Stations dedicate for the betterment of their local Latino communities. As a tireless advocate for enhancing Latino communities with vital resources through strategic partnerships, I draw from our member stations’ passionate commitment to help them be sustainable organizations and to ensure the public media system includes Latino listeners, programming & talent.”
Ileana Rivera Santa, Latino Station Services
A thirty year veteran of public broadcasting, Ileana works daily with 43 Latino-controlled stations located in Washington, Oregon, California, Wyoming, Idaho, Colorado, New Mexico, Arizona, Texas, Illinois, Indiana, Pennsylvania, Rhode Island, Florida and Puerto Rico.
Ileana joined the LPRC as Director of the LPRC Latino Desk at NFCB, a service for Latino-controlled radio stations designed by LPRC in collaboration with the National Federation of Community Broadcasters. The LPRC Latino Desk at NFCB, among other things, provides Latino public radio stations with webinars, station visits, training assessments, open-topic conference calls, group buys and discounts, consultations and participation in the NFCB listserv.
Previously, Ileana was the Vice-President of Development and Educational Services of public television Sistema TV, Canal Universitario Ana G. Mendez, WMTJ and WQTO TV in San Juan, Puerto Rico. She was also Director of Planning and Development for the Puerto Rico Public Broadcasting Corporation, dual licensee of public radio Allegro 91.3. FM and WIPR 940 AM public television WIPR and WIPM.
Ileana shares her management, administrative and development skills with the Latino public radio stations in order to streamline delivery of public radio services, foster efficiencies and bring new voices into the fold.
Magda Vélez, Development
Magda provides continuous support to LPRC stations by building strategies in Development. Magda has over 20 years of experience in public broadcasting.
She worked for WRTU-FM in San Juan, Puerto Rico as an External Resources Coordinator where she built the station’s first Underwriting Program and developed a successful end-of-the-year campaign. Magda worked in WIPR Public Radio and TV stations where she was Programming Sales Officer and Major Giving Coordinator.
By working in the communications environment, she became motivated to pursue graduate studies in public relations. Her thesis project was in major giving for public broadcasting.
Anahí Lazarte, Communications
Anahí coordinates the LPRC’s communications and social media efforts. She’s also available to provide direct services to LPRC stations in these areas. Anahí got her start in public radio in 2000 at the University of Puerto Rico in different roles, from assistant producer to news director. She moved to Chicago to complete a master’s degree in Communication from the University of Illinois, at Chicago, focusing on community radio and agency. After graduation, she worked in advertising and as the Director of Development and Marketing for a local Catholic school. She returned to Puerto Rico after living 10 years in Chicago.
Anahí grew up in Puerto Rico, but she also has family in Argentina where she discovered her love of the radio when attending the University of Buenos Aires. What better way to bring together all the things that she enjoys the most: music, arts, politics, community and social change. She is passionate about non-profit work, community radio, music and storytelling. She writes about stuff she loves in her personal blog.
LPRC BOARD OF DIRECTORS
Edgar Aguirre, Executive Board Chair
Edgar Aguirre is Director of Talent, Development & Inclusion for the The Academy. Prior to The Academy, Edgar was Managing Director, External Relations and Strategic Initiatives for Southern California Public Radio. His primary focus was leading (and successfully procuring funding for) a multi-year outreach and programming initiative aimed at connecting SCPR with the culturally and ethnically diverse populations in the region — an effort that has resulted in exponential Latino broadcast and digital audience growth since 2012. Prior to joining SCPR in 2011, Edgar served a brief stint as Vice President and General Manager of Los Angeles Public Media.
He is a Jesse M. Unruh California State Assembly Fellow, and completed his Master of Public Administration degree as a Dean’s Merit Scholar from the Sol Price School of Public Policy at the University of Southern California in 2005. Besides serving on the Latino Public Radio Consortium board, he also serves as Board Member to Los Angeles Urban Renewal Network and the Thelma Pearl Howard Foundation.
María Barquín, Executive Board Vice Chair
María is the first woman Programming Director for the Spanish-language radio network, Radio Campesina Network. She is a native of Mexicali, Mexico and moved to Phoenix at the age of 14.
She earned a bachelor’s degree in broadcasting business management from the Walter Cronkite School of Telecommunications at Arizona State University.
A 14-year-veteran of Radio Campesina, Barquín helped create a cutting-edge third option radio format, combining educational and musical components to attract and maintain a large and loyal audience. Using Radio Campesina programming, she has helped execute numerous large-scale charity drives and educational events.
As the programing director for the network, Barquín strives to maintain Radio Campesina involved in civic and lobbying activities that benefit the community, as well as coordinate health fairs, activities with local schools and community groups.
Silvia Rivera, Treasurer & Founding Member
Silvia Rivera is Managing Director of Vocalo, a next generation public media service that targets younger, culturally diverse audiences with an urban alternative format in Chicago. Silvia’s career trajectory was launched by a youth-media training program, called Radio Arte, an initiative that trained hundreds of young adults to create content for community impact. Silvia has since emerged to become a leading voice on issues of leadership and diversity in public media. Silvia has a B.A in Media Management from Columbia College Chicago.
Federico Subervi, Executive Board Secretary
Dr. Federico Subervi is a former Professor at the School of Journalism and Mass Communication at Kent State University, where he is helping develop the doctoral program of the College of Communication and Information. This year, he also serves as Provost Faculty Associate for Diversity, Equity and Inclusion. At his previous job, he was Full Professor and Director of the Center for the Study of Latino Media and Markets at the School of Journalism and Mass Communication, Texas State University.
Subervi earned his doctorate in Mass Communication at the University of Wisconsin-Madison. Since the early 1980s, he has been conducting research, publishing and teaching on a broad range of issues related to the mass media and ethnic minorities, especially Latinos in the United States. In addition to more than fifty journal articles, essays, book chapters and reports on these subjects, he is the editor and an author of the book The Mass Media and Latino Politics. Studies of U.S. Media Content, Campaign Strategies and Survey Research: 1984-2004. He has been Fulbright scholar in Brazil, and in Chile. In 2012, the Association for Education in Journalism & Mass Communication honored him with the Lionel L. Barrow, Jr. Award for Distinguished Achievement in Diversity Research and Education.
Hugo Morales, Founding Member
Hugo Morales is co-founder (1976) and executive director of Radio Bilingüe, the National Latino Public Radio Network. Headquartered in Fresno and Oakland, Radio Bilingüe provides a national satellite programming service in English, Spanish, Mixteco, Triqui and Hmong. With more than half a million listeners, Radio Bilingüe owns and operates 13 full-power FM radio stations in California, Texas, Colorado, Arizona and New Mexico, and reaches 80 more station affiliates in the Northern Hemisphere.
He was awarded a MacArthur Foundation Fellowship in 1994 and the Edward R. Murrow Award, public broadcasting’s highest honor, in 1999. In 2006, he received the Lannan Foundation’s Cultural Freedom Prize “to recognize people whose extraordinary and courageous work celebrates the human right to freedom of imagination, inquiry, and expression.”
Hugo is a Mixtec Indian from Oaxaca, Mexico who migrated at age 9 in 1958 to work in Northern California with his farm-working family. He graduated from Harvard College in 1972 and Harvard Law School in 1975. He has served on the boards of The California Endowment, The National Alliance for Hispanic Health, the California Postsecondary Education Commission, the Accrediting Commission for Senior Colleges and Universities of the Western Association of Schools and Colleges, and The San Francisco Foundation. He is also on the boards of the Rosenberg Foundation and The Fresno County First Five Commission, and he is a trustee of the California State University system.
Doug Mitchell, Board Member
Doug is a nationally recognized media trainer, project strategist and career coach. Dozens of his former students are now working in various forms of media around the world, many of whom you can hear each day on NPR and public radio stations around the United States. Doug is a former Knight International Press Fellow, US State Department Visiting Professor and William S. Fulbright Scholar, all to Chile. While at NPR, he founded and still leads a digital-first media training program called “next generation radio” Doug likes to create substantive, progressive media projects from scratch by seeing what works and what doesn’t and repeating that process as much as necessary.
Alfredo Cruz, Board Member
Alfredo Cruz, is a Riverside, CA-based public media veteran. Former General Manager of NPR/PBS joint licensee KVCR FM/TV and the FNX Channel (First Nations Experience) in San Bernardino, Cruz was born and raised in San Antonio, Texas and is a long-time resident of the Inland Empire. Alfredo is the recipient of Kiplinger and Corporation for Public Broadcasting fellowships, and winner of two consecutive awards from the National Association of Hispanic Journalists. Prior to his post at KVCR, Cruz served as station manager at Trinity University’s KRTU-FM in San Antonio and was President and CEO of KUVO-FM in Denver. Cruz has also held positions at KKJZ Long Beach, WBGO Newark, KPBS San Diego, NPR in Washington and at United Nations Radio, New York.
Rita Lepicier, Board Member
Rita bring over 30 years’ experience in the field of communications, ranging from national productions on health, and education to localizing production to specific audiences. She began as an entertainment editor at a group of newspapers, she worked for KLCS in station promotion and marketing. She spent eight years at ABC-TV in an engineering management position. She was also After two years as Director of Special Projects, for Educational Enterprises for PBS station KCET in Los Angeles.
Through her own company, Mastermind Productions, she produced an average of two national bilingual productions per year. Rita returned to KLCS as Development Director and saw a need through her own company to produce product for various departments, and worked with virtually every division within the LAUSD district.
Within the last two years, she has served as Development Director for Galan Productions, Inc. Last year she also signed a contract with Hallmark for a script she wrote that will soon become an ABC Hallmark Hall of Fame movie special. Rita served as a consultant to the Director of the U.S. CDC. Locally, she served 5 years as a consultant to Gloria Molina on health and education. She is a Member of the Writer Guild of America, West. received a Certification of Completion for Contracts and Grant Management for the CDC, and for Commercial Television Business & Broadcast Procedures, ABC Network. She is also a former member of the White House Democratic Committee on NAFTA, served on the California Department of Health & Education Advisory committee, and the U.S. Surgeon General’s Advisory on Organ Transplantation.
Luis Rosario-Albert, Board Member
Dr. Rosario holds a doctoral degree (Cum Laude) in Communications from the University of Navarra, in Spain. Previously, he completed his B.A. in Humanities at the University of Puerto Rico and an M.A. in Cinema Studies at New York University. In addition to contributing to the creation of the audiovisual archives at the Luis Muñoz Marin Foundation, the General Archive of Puerto Rico and the Puerto Rico Corporation for Public Broadcasting, his work as director in the documentary genre has been recognized locally and internationally. He has published papers in academic journals and has contributed chapters to books on such topics as public radio and television, telecommunications policies in Puerto Rico and transnational television. Recently, Rosario Albert authored the book Redes: Estado, empresa y telecomunicaciones en Puerto Rico (2016), about telecommunications history and policy in Puerto Rico and received a Top Paper Award at the 2017 Hispanic/Latino Media & Marketing International Conference for the research article “The state of pay television in Puerto Rico: regulation, globalization and concentration (1996-2015)”. He is currently assistant professor at the Department of Communications of the University of Turabo, Puerto Rico.