Lancaster’s WLCH in PA has been bringing it up a few notches for their audience. Their Facebook has become very active and they are going FB Live with their popular program: Cafe Con Leche. We see you and we see your audience joining in. I’m tuning in on FB Live with my Cafe con Leche en mano! After all as a Latino it’s what we do, catching up to our morning news and what better place than on the airwaves if you are in your car or on FB Live.
And their Facebook isn’t just doing a morning live show, they are keeping their audience and followers engaged with inspirational posts, community happenings like book readings, local events, etc.
They are fast becoming my favorite northeast Latino public media station!